If you aren’t considered an internet marketing guru, you are probably amazed at how they manage such impressive sales figures and how all of their products seem to be huge successes. You experience launch after mildly disappointing launch with items that you feel rival some of those being offered by the “big guns.”
If you are looking to elevate your results, it may be time to stop being in awe and to objectively evaluate some of what they are doing.
You can learn some valuable lessons that can ramp up even your non-guru offerings.
Consider these traits so often possessed by the successful marketers:
The masters create anticipation.
Think of a few big names in internet marketing and think about their most recent product. Do you remember being surprised the day it went public? Of course not. You knew that product was coming weeks in advance.
They let everyone know that something exciting was on the way. They teased, tempted and revealed just enough information combined with infectious excitement to get everyone’s attention.
The day that product went public, they made sure they had back up plans for when their payment processors or site became overloaded. Think about that. They had people lining up for a shot at that new product.
Why? Because they created excitement and anticipation.
You might not be able to muster the firestorm of controversy and interest a well-known guru can, but you can find ways to plant seeds of anticipation and to get people prepared in advance to buy your product.
You may not have to worry about server failure on launch day yet, but you can increase your odds of hitting the ground running by creating an advance buzz.
The masters don’t rest after that launch.
You’d think that after a massive successful product introduction those gurus would just sit back and count their cash. They don’t. They keep marketing that product. They keep it on people’s mind. They remind late buyers that they have a second chance and they gleefully report the positive comments and feedback they have received from those who bough early.
Yes, internet marketing does allow you to create residual income streams. However, you shouldn’t confuse residual with maintenance-free. Keep promoting after the launch.
Push your product hard until it’s exhausted its possibilities. Even the best don’t rest upon their laurels.
Internet marketing gurus aren’t on top of their field because of luck. In most cases, they aren’t there because of the right product, either.
Their continued success and immediate recognition comes from their skills, techniques and persistence.
You may not be positioned to create the world’s most talked about new product launch yet, buy you are always in a position to learn from the best.
Examine gurus and their actions closely. Learn what they do to pull down those big numbers. Then, incorporate those lessons into your own efforts. Even by embracing just a few of the “big gun” strategies mentioned in this chapter, you can improve your performance a great deal.