It seems like someone is concocting a new internet marketing scheme every day. Often, they are selling that idea at the same time. One might think that the most successful strategy is to write about a new strategy and sell the plan to others.
That might seem a little cynical, but it is true that hosts of self-proclaimed experts are willing to offer you their special “insider secrets” and “millionaire strategies” for internet marketing.
Some of the information and programs are valuable. Others are filled with exaggerations or simple restatements of principles already proven successful.
In order to separate the wheat from the chaff and to understand how to put new information to use as part of your marketing strategy, it pays to understand a few of the proven techniques for producing significant sales figures.
Consider these three strategies that have worked time and time again.
Selling to the List
This tried and true method never seems to fail.
A marketer will develop and cultivate an opt-in list of former buyers and prospects. He or she will provide them with quality insight and information via email, along with special offers to purchase products. The conversion rate from lists is very high, as all people on it are prequalified prospects for the materials being offered.
The expression “the money is in the list” is an internet marketing mantra because of this fact.
Offering a Bonus
Internet marketers learned long ago that customers love getting something for nothing.
The “free bonus” has developed because of that longing on the part of consumers. Instead of simply selling the primary product, the marketer bundles it with one or more other products that are offered along with the main item of interest at no additional charge.
A good free bonus offer can turn a mediocre campaign into a massive success. Bonuses are used frequently by the most recognized names in the industry. That is not a coincidence. They work.
Creating a Back End
Successful marketers don’t let products get into their customers’ hands until they are equipped with a potential back-end moneymaker. That could be a series of affiliate links embedded into an ebook, a special offer coupon for another project, a chance at a one-time deal for another purchase or something else.
The idea is to give the product residual value so that it continues to sell while meeting the customer’s needs at the same time.
Keep your eyes open for new strategies and idea. The internet marketing world is active and always in a state of flux. However, approach new options with an understanding of what has worked in the past.
Techniques like those listed above are proven means of improving sales figures. This list, obviously, is by no means exhaustive but it does demonstrate that there are known and tested systems for marketing success.